- Online wine clubs deliver cases of wine right to your door, and they help you learn more about wine and develop your palate.
- The best online wine subscriptions offer user-friendly ordering experiences, safe and reliable shipping, well-curated selections, and resources to make you a more informed wine drinker.
- Winc is the best online wine subscription we’ve tried over the years because it offers all of the above, and it’s always in tune with the latest wine trends.
- Read more: The best wine glasses
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This content is intended for readers 21+. Please drink responsibly. If you or anyone you know is dealing with alcohol abuse, get help. The Substance Abuse and Mental Health Services Administration’s National Helpline at 1-800-662-HELP (4357) provides a free, confidential, 24/7, treatment referral, and information service.
To an outsider, the world of wine — with all its varietals, regions, tasting techniques, and pairing rules — can seem intimidating and difficult to navigate. Online wine clubs, however, aim to bring these barriers crashing down and make the process so easy you don’t even need to leave your house.
These wine clubs are typically subscription-based and send you monthly or quarterly shipments of wine that fit your existing tastes while helping you expand your horizons and discover new favorites.
“No one is born with a great palate,” said Vanessa Price, a sommelier, wine writer for New York Magazine, and author of Big Macs & Burgundy: Wine Pairings for the Real World, “they develop it over time. The more you expand your experiences with different types of wine, the more evolved your palate will become.”
Online wine subscriptions can fast-track that evolution if you don’t necessarily have the time or energy to do all the work.
“Generally, wine clubs are great for those who want to be introduced to new things, but who may not be confident enough yet to select new things for themselves,” said David Hamburger, director of special events at Acker, the oldest wine shop in America. “A good wine club should be somewhat instructive, sharing with members enough information about each wine to provide background, but also allow members the flexibility to enjoy it their own way — with a recipe, or food pairing suggestions.” And if you need extra guidance on how to taste or store your wine, head over to our FAQs here.
In our tests of some of the most popular online wine subscriptions, we found that safe and reliable shipping standards, subscription flexibility and customization, and unique, high-quality offerings are also important factors to keep in mind.
With every service below, our bottles arrived on time and securely packaged. Member experience was also great across the board. You can easily skip shipments or cancel your subscription directly from your online account.
Remember, an adult 21+ years old must be present to sign for the wine shipment.
Here are the best wine subscriptions:
Prices and details are accurate as of 10/8/20. We’ve overhauled this guide by re-testing previous picks to see if they still stack up, trying new wine subscriptions, and speaking to experts within the wine space. We’re continuing to test other subscription services, including those specializing in sparkling wine.