Amazon Prime Day is upon us. As the company begins its biggest shopping holiday of the year, it can be tough to navigate the 80,000+ deals available, as well as those from competitors like Walmart, Target, and Best Buy.
WIRED’s Gear team has been wading through it all, searching for the best deals on products we actually like. Whether you’re looking to get some early holiday shopping done, or just aiming to treat yourself to some discounted knick-knack or other, we’ve got you covered. These are the best deals we’ve come across, with a little information about each item based on our experiences.
We strike through items that sell out or rise in price as we update this guide. Discounts sometimes return quickly, so check for yourself. You’ll need a subscription to Amazon Prime to get most of these deals.
WIRED’s Prime Day Coverage
Deals on Amazon Products
As usual, Amazon has slashed prices on many of its own house-made products and services, including smart speakers and screens, and even discounted memberships to premium services like Kindle Unlimited. We’ve included a few of our favorites here, but read our roundup of the best Amazon device deals for more.
Kindle Paperwhite for $80 ($50 off): The Paperwhite is our favorite Kindle for most people, because it’s got a better display than the base model and is IPX8 rated for water resistance, which means you don’t have to be worried about taking it in the tub.
Kindle Kid’s Edition $75 ($35 off): The new Kid’s Edition Kindle is a solid ebook reader. The key difference between this and the standard Kindle? You get a two-year guarantee that Amazon will replace the device if your kid breaks it. There’s also a one-year subscription to Amazon Kids+ (formerly called FreeTime), and the tech giant excludes games, ads, and voice assistants. It isn’t waterproof.
Fire HD 10 for $80 ($70 off): The Fire HD 10 is the most expensive Fire tablet Amazon makes. It has more storage, runs quicker, and has the best display of them all. This deal is on the 32-gigabyte model with ads.
Fire HD 8 Kids Edition for $80 ($60 off): We’ve always thought Amazon’s kid tablets were a bargain, with a rugged case and a very generous two-year worry-free guarantee. The biggest difference between the new Fire HD 8 Kids and previous versions is longer battery life—oh, and renaming the FreeTime Unlimited Platform to Kids and Kids+.
Echo Dot (3rd Gen) + Lifx Smart Bulb for $19 ($40 off): This Echo Dot is now one generation behind the latest and greatest, but it’s still a capable little speaker. The free smart bulb included here isn’t in our list of the best, but WIRED reviewer Medea Giordano likes the brand a lot. You can control the bulb with the Dot you’re getting, too.
Home and Kitchen Deals