April 13, 2021

Amazon changes app logo that resembles Adolf Hitler

https://www.bbc.co.uk/news/technology-56266514

Branding agency Coley Porter Bell chief executive Vicky Bullen said: “Unfortunately for Amazon, the visualisation of their parcel tape on the original logo will immediately be associated as a Hitleresque moustache, as that shape is forever embedded in our [subconscious] brains as such – not the best association for a brand that wants to create delight on the doorstep.”